The Challenge
Design an app that scans a variety of mark types generated by the serialization platform. The goal was to make it intuitive enough that the success rate for scanning and launching experiences was very high.
We did a lot of user testing at different stages to validate designs and gauge how easily users discover live content and their ability to scan it with the app.
I created different variations of key interaction animations using After Effects. Here I was exploring the sequence of scanning live content, then triggering an experience, and loading a payoff. Once we had a few we gravitated towards, the render files were loaded onto a test phone and we did quick internal user tests to gauge preference and which scanning analogy felt more intuitive.
To have a consistent look and feel across different Android phone sizes and OS versions, I designed custom UI elements including a video player and provided specs to the development team to help guide the implementation.
The Outcome
We launched initially for iOS followed by an Android version. The result was a highly rated and successful universal scanning app. This also led to the main components and capabilities of the app being made available in an SDK for integration into 3rd party apps.
